The launch of a business isn’t a minute thing, especially when it comes to the necessity to grow and expand quickly. Our devoted client, Robyn Towning, knows that challenge firsthand.
However, just in a few months, her newly founded company, Social Energy, skyrocketed and took a worthy place among the leading social media services providers. How did she manage to make that kind of progress?
Stay here. It’s a truly inspiring story of smart decisions, hard work, commitment and support, which gave Robyn’s business a powerful push for growth and promotion.
Introduction
Robyn Towning is a digital marketing expert currently based in Taranaki, New Zealand, after 15 years of living in the UK. Her experience in strategic marketing and business development amazes —she dedicated over 20 years to the diligent and productive work in this creative sphere.
During such a vast period, Robyn has been taking a position of General Manager, Marketing Strategist, and Independent Consultant at several enterprises, one of which is Arbonne, a global manufacturer of the healthy products, based on botanical principles. Despite having impressive expertise in business management and consulting, one thing plays a paramount role in Robyn’s career:
“My special interest and skills have always been around social media. I have trained many businesses on content strategy for social media, and regularly study emerging trends in social media.”
This was the reason and incentive to make a significant change in her professional life. A few months ago, Robyn decided to jump all in and launch the own social media agency, specializing in Messenger Marketing.
Following the latest trends and discoveries, she expected to witness enormous growth in Messenger Marketing, and her vision was to deliver exponential growth for the early adopters of this exciting promotional opportunity.
Now, being a creative and strategic thinker, Robyn creates a compelling and omnipresent social media presence for clients within Social Energy. The range of the provided services includes the development of chatbots and driving traffic to them through Facebook Ads, and the production of social media content, emails, strategies, and lead magnets.
Who could even imagine that the newly arisen agency started receiving so many requests right off the bat?
Faced Challenges
The majority of the incoming requests were for creating chatbots. Building her own company meant that Robyn should work full time to solve all business management and clients’ issues. However, the delivery time was limited. Thus, Robyn needed to urgently find a competent bot development assistant who could take on some of the tasks.
“Outsourcing some of the builds to the Botmakers’ team meant I could create a lot of chatbots quickly for clients’ businesses.“
Such a smart task management decision allowed Robyn not only to complete the requested projects on time but also to complement her portfolio with various ready-made bot templates. Using them as case studies, she started prospecting the cold market, thereby attracting new customers.
Solutions
As it was mentioned above, Robyn benefited from the Botmakers’ templates in two ways:
1) Firstly, she has relied on our ready templates to build more complicated flows within the already created chatbots. She introduced such complex features as quizzes, loyalty cards, ordering calculations, and quotes. This has shortened the time taken to develop the more sophisticated chatbots.
2) Secondly, she has used the templates presented on the Botmakers website to share demo preview links to prospective customers.
“What I have found is that business owners don’t understand chatbots well if you just explain how they work. If you can get them to go through a demo, they get it immediately and get excited about how it will work in their own business.”
This approach enabled Robyn to grow her business faster, learn quicker, and get more clients.
The Greatest Impacts
Robyn achieved truly high results with her chatbot development services, but some of them deserve special attention. The two most successful projects were caterer and carpenter tailor-made bots, which helped end clients to automate essential and time-consuming aspects of their businesses.
For the caterer, we automated her weekly meal delivery service and catering requests and included payments via Paypal. Another challenge was to synchronize numerous channels of getting orders — Instagram, Facebook Page, Facebook profile, website, and email. We’ve been able to streamline all of that, so all inquiries are directed into the bot now.
For the carpenter, we created quite a complicated quote calculator that is simple for a prospective customer to use. This has enabled the client to qualify leads before an appointment is made.
Both customers are ecstatic about how much time the implemented bots save them!
Summary
Robyn’s success story shows us that the most reasonable decision that a smart leader can take is reducing the workload by delegating executive tasks to external specialists. It’s the right way to deliver the clients’ projects on schedule while having enough time to concentrate on business development strategy.